Step 5: Spread the Word

Your voice is powerful -- use it to make an impact! By spreading the word about your participation in WCIL Gives through email, social media, and other channels, you help amplify your mission and inspire donors to give. Every post, share, and message builds momentum, brings new supporters on board, and brings you one step closer to your fundraising goals. Be sure to make the most of your social media presence by using the hashtag #WCILGives!

Check out our WCIL Gives Participant Toolkit for sample emails, social media posts, and graphics.

Sample Social Media Messages

We recommend creating content that speaks directly to your audience, as it is substantially more effective than copy-paste social media posts. Here are some topic ideas to get you started:

Save the Date Post: A post announcing the start of WCIL Gives, inviting followers to mark it on their calendars and stay tuned for upcoming details about how to support your organization. *Suggestion: Use Instagram's "reminder" feature or link to a calendar invite!*
Showcase Impact: If possible, post photos that showcase the real-world impact of your services. Share success stories and emphasize the importance of continued support.
Why We Need You: Videos explaining the specific challenges your nonprofit is facing and why your community's support is crucial to overcoming those challenges.
How Generosity Helps Your Nonprofit Make Change in the World: Tell stories about how generosity is critical in helping you achieve your mission.
WCIL Gives Sneak Peak: Teaser posts offering a glimpse of the exciting initiatives, events, or campaigns your nonprofit will be highlighting for WCIL Gives.
Community Voices: Posts featuring stories and testimonials from members of the community including the people you serve, sharing why they support your nonprofit's mission and encouraging others to do the same.
Call to Action: Posts providing a clear and concise action plan for WCIL Gives, outlining the various ways followers can get involved and make a positive impact during the fundraising campaign.

Pro Tip: Canva provides nonprofits with free access to all the premium features of Canva Pro through their Canva for Nonprofits package. This free package includes everything you need to create powerful marketing campaigns - from social media posts, presentations, infographics, posters, flyers, and signage for WCIL Gives!

Helpful Support Articles:

NONPROFIT TOOLKIT