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NONPROFIT TOOLKIT

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Get Ready for 

WCIL Gives

We've compiled our best resources to help you plan your WCIL Gives campaign, optimize your page, engage peer-to-peer fundraisers and make WCIL Gives a success! We will be adding new resources along the way, so check back often!

Visit the Mightycause Support Library for platform guides and tutorials. 

Important Dates

Registration Opens: March 3, 2025 @ 8:00 AM
Getting Started Webinar: March 6, 2025 @ 11 AM (Slides | Recording)
Registration Closes: April 30, 2025 @ 11:59 PM
WCIL Gives Begins: June 9, 2025 @ 8:00 AM
WCIL Gives Ends: June 12, 2025 @ 11:59 PM

Getting Started

1. Register to participate

Organizations are required to register to participate in WCIL Gives. Visit the registration page between March 3rd and April 30th to register. After completing the brief registration form, your organization will be placed in a pending status as the WCIL Gives team determines your eligibility.

2. Access your organization page

Click Log In at the top right of the wcilgives.org website to log in to your admin account. Log in with your email. Click your user icon at the top right to show a dropdown menu. Click your organization name. This will bring you to your organization overview page.

3. Share your organization page

Head to your organization page on WCIL Gives. Once on your page, copy the URL link in your browser.  Share this link with your supporters to bring them to your organization page. From here, supporters can read more about your organization, donate, or set up a peer-to-peer fundraising page. 

4. Link your donate form

Head to your organization page and click "donate." This will pull up your donation form. You can then copy this URL link in your browser. This is good to use in emails and newsletters. You can also swap in your donate link in place of any donate buttons on external websites you may have. 

5 Steps to Fundraising Success

Step 1: Get Ready

Make a plan and stick to it! Think about what you want to accomplish with this campaign and the steps you want to take to reach your goals. Check out our playbook below to learn how to maximize your organization's potential during the giving day!

  • Giving Event Participant Playbook

    Check out our Giving Event Participant Playbook for an in-depth look at how to maximize your organization's potential during the giving day!

Peer-to-Peer Fundraising

Peer-to-peer fundraising is a great way to mobilize your most passionate supporters. These supporters create their own fundraising page to share with their network to expand the reach of your organization and bring in new donors and gifts. Think of it this way:

  • We, the Tracy Family Foundation (TFF), promote the WCIL Gives campaign to the community. 
  • You, the participating organization, promote your organization page to your contacts.
  • And your supporters, by hosting peer-to-peer fundraising campaigns, promote your organization page to their peers (hence the name peer-to-peer).

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As an organization administrator, your job is to steward your fundraisers and make the idea / process of peer-to-peer fundraising fun for your supporters. Set your fundraisers up for success by:

  • Starting early: Now is the time to start identifying your potential peer-to-peer fundraisers and developing an outreach strategy to ask for their support. 
  • Being informative: We encourage you to consider your organization’s goal for WCIL Gives and determine how much of that goal could be reasonably attained with the help of your peer-to-peer fundraisers. Make sure your peer-to-peer fundraisers know exactly what you’re expecting of them so they can help you reach your goals!
  • Making it easy: Provide your peer-to-peer fundraisers with the resources they need to be successful. 
    • You can start by creating a fundraising template which means your peer-to-peer fundraisers don’t have to start from scratch with their fundraising pages!
    • Make sure the "Fundraise" button is enabled on your organization page! 
    • Be sure to share the Peer-to-Peer fundraising toolkit with your interested supporters! This toolkit provides them with a detailed walkthrough of the peer-to-peer fundraising feature on Mightycause including how to sign up, build, and share their fundraising page. 

Matching Grants

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Matching gifts (or "matching grants" as the Mightycause platform refers to them) are a great tool that can be used to incentivize donors during your WCIL Gives campaign. Please contact Callie Niederhauser for more information about how to secure matching grant funding, how to create a matching grant on Mightycause, and how to ensure your matching grant counts towards WCIL Gives Grand Prizes and Challenge Grants!

Additional Resources

Mightycause has a full library of support articles, video walkthroughs and tools to assist you as you get ready for your WCIL Gives campaign.

Looking for something more general, or a deep-dive on a topic like how to engage your board, peer-to-peer fundraising, or general nonprofit fundraising? Check out our Resource Library! We've got everything you need to run a great campaign, a full catalog of webinar content, and more! 


CONTACT US

WCIL Gives

Email: callie.niederhauser@tracyfoundation.org

Phone: 217.740.5846

Mightycause Support

The Mightycause support staff is available to assist you with any questions or issues you may have. If you need help, don’t hesitate to reach out.

Hours: Monday to Friday, 8am – 4pm Central Time

Email: support@mightycause.com


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